Chupa Chups releases Limited Edition Precious Stone Lollipops into Worldwide Distribution

Right after the bizarre event that took place few days ago, where in a boy found a diamond inside a lollipop wrapper, Chupa Chups have finally made a press released about the said event. If you still haven’t seen the video about a boy finding a diamond inside a lollipop wrapper, click here to watch it now.

Starting today, you might find yourself surprised the next time you open up a Chupa Chups lollipop, it could well be an emerald, sapphire or ruby stone worth hundreds of thousands of dollars.

ChupaChups_4_1_ lolli

In Milan, April 1st, 2014 – Chupa Chups, the world’s most loved lollipop announced today that it has released a series of extremely limited edition, 50-carat precious stone lollipops into its worldwide distribution.

The limited edition lollipops – made of entirely of emerald, ruby, sapphire, diamond and giant black pearl – all shaped and priced as an original Chupa Chups – have been distributed randomly across the world as part of a marketing campaign to surprise and delight customers everywhere. Chupa Chups has released a total of 1 of each of these gemstone lollipops into their worldwide distribution.

If you still haven’t seen the video on a boy finding a diamond inside a lollipop wrapper – click here and watch it now!

At a press conference held at holding company Perfetti Van Melle headquarters in Milan, Italy, Chupa Chups Chief Marketing Officer, Marco DiPaulo confirmed that the campaign began a month ago, and has already created overwhelming excitement in Argentina where the first gemstone lollipop has been discovered.


“You may ask why Chupa Chups has decided to do this. Well, just imagine if the next person who happens to be lucky enough to uncover a precious gem stone is you,” Mr. DiPaulo said.

The campaign is expected to run for as long as until all precious gemstone lollipops are uncovered.

April 1st, 2014
Filed Under: Entertainment, Events
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41 Comments to Chupa Chups releases Limited Edition Precious Stone Lollipops into Worldwide Distribution

  1. I need to find out where I can buy one of those lollipops and then buy all the ones I can find LOL!

  2. Getting ready to bring a luggage full from Argentina. What luck!

  3. Can you even imagine finding one of these?? It would be amazing!!

  4. I seriously love these! That would be so much fun to have one!

  5. What an intetesting shape! I wonder if they are uncomfortable to eat. (I love a certain rectangular candy but sometimes it hurts my tongue because it isn’t smooth.)

  6. This would be fun to find and give the kiddos. My son loves suckers!

  7. Wow! What a cool promotion. I couldn’t see the video, but I found it on YouTube.

  8. This sounds like an awesome promotion! I would love to be the lucky person who found a gem!

  9. How fun and interesting I bet kids will love these pops. so fun.

  10. Those are very cool looking. I did hear about the boy and his great find. :)

  11. Now that would be seriously amazing to think you are getting a lollipop and find a precious gem! x

  12. So it was true! Very nice campaign. I want one, LOL. But I am not in the habit of buying a lollipop. ;)

  13. I have to say very clever marketing technique using the little boys fame. I am sure everyone will be heading out to purchase the pops.

  14. This is a worldwide marketing campaign wherein, customers might purchase Chupa Chups for a longer period of time. But right now, I think, they won’t do this, but later time when the promo near end. Good promotion though.

  15. Those are so pretty … love that idea. Would be really neat for a Sweet 16, prom, Valentine’s Day or even anniversary gift. :)

  16. We don’t do suckers in this house, but those look just awesome! How fun

  17. Those are so cute, I think they would make a great gift basket for a friend of mine. I can do those mixed in with some of the chocolates I make for her for Mother’s Day.

  18. Those look so real! I think that they are super fun

  19. This is a nice update from Chupa Chups as the precious stone looks good and a nice improvement from the regular lollipops.

  20. Now those looks very enticing!

  21. I’ve seen the video and yes, he was lucky!

  22. Wouldn’t it be nice to find a real diamond out of it?

  23. Very clever promotion. Now if only my dentist didn’t make me swear off lollipops!

  24. I had tried this Chupa Chups lollies before and it was good. Wow, wish I can find some of these lollies and get lucky.

  25. I am so happy to hear that the Company put that diamond there on purpose!! Now….. To find me a Ruby!

  26. I thought those gems are the lollipops. Nice hidden treasure for chupachups. I used to eat that lollipop in high school.

  27. Okay these are too fun. I want one just to carry around and see if people look at me all weird when I am eating my jewels LOL

  28. Wow, That would be an amazing find. I never heard of that company until now.

  29. I think surprising people would potential gem would really be enticing way to promote chupa chops.

  30. AAAHHHH I want one! This would feel like winning a Golden Ticket to the Chocolate Factory..lol

  31. For children who loves sweet lollipop and other candies.

  32. These lollipops look like jewels. It is almost a shame to have to eat something so beautiful.

  33. This is so interesting. Never seen one like this before. Great concept. Thanks for sharing.

  34. These would great treats for kids!

  35. my son loves chupa chups lollipops..hope we’ll find the next gem here in Thailand! this is a very fab promotion!

  36. Surprises always makes it a lot sweeter.

  37. Wow!! I hope there’s one here in Singapore! Gotta get all the oddly shaped Chupa Chup lollipops!!

  38. Omg these look so tempting!
    It makes me drool…=p

  39. An awesome product marketing which customers, especially the children might win this luxurious gems.

  40. This is a precious treat for kids and adults alike hehehe.

  41. how cool! i happen to love chupa chups! :) lol

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